Kort, enkel frase som fremmer et spesifikt budskap. Har ofte en sterk omosjonell effekt i større grupper.

Fra Media Control (Chomsky):

- The point of public relations slogans like “Support our troops” is that they don’t mean anything. They mean as much as whether you support the people in Iowa. Of course, there was an issue. The issue was, Do you support our policy? But you don’t want people to think about that issue. That’s the whole point of good propaganda. You want to create a slogan that nobody’s going to be against, and everybody’s going to be for.