Personkult

"Cult of personality" innebærer gjerne ideolisering av en bestemt person i massemedia

Propagandister kan for eksempel engasjere profilerte personligheter (influencere, kjendiser, ol.)

The hero personality then advocates the positions that the propagandist desires to promote. For example, modern propagandists hire popular personalities to promote their ideas and/or products.

EKSEMPLER